The Senior Vice President (SVP) of General Sales is a key executive leader responsible for developing and executing the organization’s overall sales strategy. This role oversees all regional and national sales operations, ensures revenue growth, expands market share, and builds a high-performing sales culture aligned with the company’s strategic goals.
Develop and lead the execution of comprehensive sales strategies to drive revenue growth across all markets.
Set ambitious but achievable sales targets in alignment with company objectives.
Direct and manage regional/national sales teams, including Sales VPs, Directors, and Managers.
Establish and maintain strong relationships with key clients, partners, and stakeholders.
Analyze market dynamics, customer trends, and competitor behavior to inform strategic decisions.
Collaborate closely with marketing, product development, and operations to ensure alignment on go-to-market strategies.
Oversee sales performance metrics, forecasting, budgeting, and reporting.
Ensure effective use of CRM systems and other sales tools to track progress and improve efficiency.
Recruit, mentor, and develop top sales talent; promote a culture of performance and accountability.
Represent the sales function in executive leadership meetings and board presentations.
Bachelor’s degree in Business, Marketing, or a related field; MBA or equivalent preferred.
15+ years of progressive sales leadership experience, including at least 5 years in a senior executive role.
Proven track record of driving significant revenue growth and managing large sales teams.
Deep understanding of sales operations, forecasting, pricing, and channel strategy.
Strong analytical, strategic thinking, and decision-making skills.
Exceptional communication, negotiation, and interpersonal abilities.
Experience in [industry, e.g., technology, manufacturing, B2B, etc.] is highly desirable.
Strategic Vision
Leadership & Team Development
Results Orientation
Market & Customer Insight
Financial Acumen
Change Management