The Sales Operations Manager is responsible for optimizing the effectiveness of the sales team by managing and improving processes, tools, and systems. This role supports strategic planning, drives operational efficiency, provides insightful analytics, and ensures smooth day-to-day operations within the sales organization.
Sales Process Optimization:
Design, implement, and optimize scalable sales processes, workflows, and best practices to improve efficiency and productivity.
CRM Management:
Administer and enhance the use of CRM systems (e.g., Salesforce), ensuring data accuracy, consistency, and proper usage across the team.
Analytics and Reporting:
Create and manage dashboards, reports, and KPIs to track sales performance, pipeline, forecasting, and business metrics.
Forecasting and Planning:
Assist in sales forecasting, territory planning, quota setting, and headcount analysis.
Cross-Functional Collaboration:
Work closely with sales, marketing, finance, and customer success to align strategies and drive business objectives.
Sales Tools and Technology:
Evaluate, implement, and manage sales tools and technologies to enhance team performance.
Training and Onboarding:
Support onboarding of new sales team members and ongoing training in sales processes, tools, and systems.
Policy and Compliance:
Ensure adherence to sales policies, deal review processes, and compliance standards.
Proven experience in sales operations, sales enablement, or a similar analytical/operational role.
Strong knowledge of CRM systems (e.g., Salesforce, HubSpot) and data analytics tools (e.g., Excel, Tableau, Power BI).
Excellent analytical, organizational, and problem-solving skills.
Strong communication and project management skills.
Bachelor’s degree in Business, Sales, Operations, or a related field (MBA or relevant certifications preferred).
Sales process development
CRM and sales tech management
Forecasting and data analysis
Project management
Communication and collaboration
Strategic planning