The Mechanical Sales Director – Instrumentation Systems is responsible for leading the sales strategy, business development, and key account management for process instrumentation and control solutions. This includes a portfolio of sensors, transmitters, analyzers, control valves, and monitoring systems used in industrial applications. The role combines technical expertise with commercial leadership to grow market share and drive revenue across sectors like oil & gas, utilities, power, and manufacturing.
Develop and execute sales strategies for process instrumentation including pressure, flow, level, temperature, and analytical devices.
Identify and secure new business opportunities with EPCs, OEMs, consultants, and industrial end users.
Lead the sales process for complex technical proposals, from prequalification to contract finalization.
Provide technical guidance to customers and the internal sales team on product selection, compliance, and integration.
Manage strategic accounts and long-term client relationships to ensure repeat business and satisfaction.
Collaborate with engineering, service, and supply chain teams to ensure seamless project delivery and post-sales support.
Monitor market trends, competitor products, and pricing strategies to stay competitive and innovative.
Represent the company in industry trade shows, client meetings, and technical forums.
Oversee the sales team performance, KPIs, forecasting, and pipeline management across regions.
Train and mentor the sales team on product knowledge, applications, and customer engagement.
Bachelor’s degree in Mechanical, Instrumentation, or Electrical Engineering (MBA is an advantage).
10+ years of experience in sales of industrial instrumentation or automation systems, including 3–5 years in a senior sales leadership role.
Strong knowledge of field instrumentation standards (IEC, ISA, SIL, ATEX) and control system integration.
Proven success in selling to industries such as oil & gas, water, power, chemical, or utilities.
Excellent communication, commercial negotiation, and client relationship skills.
Proficient in CRM platforms, Microsoft Office Suite, and sales reporting tools.
Experience working with global instrumentation brands and distributor networks.
Familiarity with smart instrumentation, IIoT platforms, and digital process control technologies.
Understanding of tendering for government or utility contracts.
Global or regional sales exposure with the ability to manage cross-border client relationships.