The Senior Market Research and Insights Specialist plays a key role in shaping business strategy by providing in-depth market, customer, and competitive intelligence. This role involves leading end-to-end research initiatives, managing insight generation, forecasting industry trends, and guiding high-level business development planning. The position demands advanced analytical skills, strategic thinking, and stakeholder engagement across departments.
Design and execute complex market research projects to evaluate new markets, customer segments, and product opportunities
Deliver actionable insights and recommendations that support high-value BD strategies and executive decisions
Lead competitive intelligence efforts, identifying threats, benchmarking best practices, and highlighting innovation gaps
Forecast market trends, customer needs, and commercial opportunities through statistical modeling and scenario analysis
Collaborate with leadership, sales, and product teams to refine positioning, pricing, and market entry strategies
Develop dashboards, KPIs, and regular intelligence reports for internal stakeholders
Supervise and mentor junior analysts and research staff, ensuring high-quality output
Present research findings to senior management and participate in strategic planning discussions
Strategic market foresight and predictive modeling
Competitive intelligence and risk analysis
Executive-level reporting and business impact assessments
Cross-functional collaboration and stakeholder alignment
Innovation scanning and commercial opportunity identification
Bachelor’s degree in Business, Economics, Marketing, Data Science, or related field; Master’s degree preferred
6–10 years of experience in market research, competitive intelligence, or strategic insights roles
Advanced proficiency in research software, data analysis tools (e.g., SPSS, Tableau, Power BI), and CRM systems
Demonstrated success in delivering insights that influenced strategic business development decisions
Strong leadership, project management, and presentation skills
Excellent verbal and written communication, with the ability to convey complex insights clearly to executives
Deep understanding of B2B market dynamics and emerging business trends