Lead Generation Team Leader

Job Summary:

The Lead Generation Team Leader – Mid-Level is responsible for managing and mentoring a team of lead generation specialists to consistently deliver high-quality sales leads. This role involves hands-on team supervision, performance optimization, CRM oversight, and strategic contribution to outbound lead generation campaigns. The candidate is expected to play a key role in aligning lead generation efforts with broader business development goals.

Key Responsibilities:

Team Management & Supervision

• Lead, train, and mentor a team of lead generation executives to meet daily, weekly, and monthly KPIs.

• Assign tasks, monitor lead quality, and ensure effective coverage of target markets and verticals.

Lead Strategy & Execution

• Oversee implementation of multi-channel lead generation campaigns (email, phone, LinkedIn, web forms).

• Develop and refine lead qualification criteria in coordination with the sales team.

CRM & Pipeline Management

• Ensure data integrity and timely updates of all lead records in CRM systems.

• Track lead conversion rates and coordinate with account executives for handover of sales-qualified leads.

Performance Reporting & Analysis

• Generate weekly/monthly performance dashboards and recommend process improvements.

• Identify bottlenecks in outreach, qualification, or handoff stages and implement corrective actions.

Cross-Functional Collaboration

• Work closely with the marketing, sales, and product teams to align messaging and outreach strategies.

• Participate in regular business development strategy sessions and campaign reviews.

Qualifications:

• Bachelor’s Degree in Business, Marketing, or a related discipline

• 3–5 years of experience in lead generation, inside sales, or sales coordination roles

• At least 1–2 years in a supervisory or team leadership position

• Strong knowledge of CRM tools (e.g., HubSpot, Salesforce, Zoho) and lead generation platforms

• Familiarity with outbound tools such as LinkedIn Sales Navigator, Apollo, or Lusha

• Excellent communication, leadership, and problem-solving skills

• Experience in B2B sectors such as engineering, staffing, IT, or industrial services is a plus

Key Skills:

• Outbound lead generation strategy

• Team leadership and KPI management

• CRM oversight and reporting

• Cold outreach and qualification tactics

• Cross-department coordination

• Process improvement and analytics